Alive in Social Media

Alive in Social Media

What's digital liveness? A modelization.

Digital platforms create this strange feeling of being alive or absent through screens. Between UX and community strategy, here is a first model.

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Laurent François
Jan 16, 2024
∙ Paid

Tuesday evening in Paris. This week, we decipher the indices of "digital liveness," an abstract concept yet quite tangible in our digital lives.

"Digital liveness" - the quality or state of being alive - is a notion that may seem abstract at first, yet we interact with it every day through our screens and smartphones.

The most tangible marker: the three little dots that appear when we are composing a message, and our interlocutor sees them on their own screen. These little dots can appear or disappear depending on hesitations, deleted words. A conversation between two - or more - takes shape, taking on the aspects of music with rhythm, clever words, pauses. And sometimes even a disappearance or ghosting.

Platforms have their rules of "digital liveness."

Each platform has its own ergonomics, and behind our sometimes haphazard, bizarre, WTF conversations, profound reflections hide on the side of developers and user experience specialists. It's not surprising that Adam Mosseri, the "head of…

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